Include at least two substantive responses to your classmates’ posts. These terms and concepts may be used in Critical Thinking assignments and in the Portfolio Project, so the discussions are a good place to explore the concepts.Your post must be well written and formatted according to the requirements in the CSU-Global Guide to Writing and APA.
Note: If your information was found on the internet, be sure to include the URL or link to the campaign.Support all discussion posts with information and concepts from the class readings. Comment on observations regarding the organization’s use of the 4C’s framework.Woot Noonday CollectionTOMS shoesAmazonStarbucksDisneyIn your response, provide the following information:Name of organizationSocial media tools usedA discussion of how those tools support marketing and PR objectivesA discussion of how the organization effectively uses those toolsOpportunities for improvementThe source of your information (in APA format). Identify the major social media tools that the organization uses.
Discuss whether the selected organization uses social media effectively as a tool to reach the marketing mission of increasing revenue and the public relations’ mission of building relationships. Select one of the organizations listed below (or an organization of your choice).
